Middle East Business Director
Walaa Alwaziry
Walaa Alwaziry is a distinguished media executive and project leadership specialist with extensive experience in managing complex media, marketing, and communications initiatives across the Middle East, Egypt and Kingdom of Saudi Arabia .
As Middle East Business Director at London Media Service, Walaa plays a pivotal role in overseeing the company’s regional operations, leading multidisciplinary teams, managing strategic partnerships, and ensuring the successful execution of high-profile projects for government institutions, corporate organizations, media networks, and international brands.
With a strong background in project management, creative production, and media leadership, she has successfully directed and supervised a diverse portfolio of initiatives spanning advertising campaigns, media productions, television broadcasting projects, conferences, exhibitions, fashion events, and large-scale public celebrations.
Throughout her career, Walaa has developed a reputation for transforming ambitious concepts into successful, market-leading brands and communication platforms. Her expertise combines strategic planning, operational excellence, creative direction, and stakeholder management, allowing her to deliver projects that achieve both commercial objectives and long-term brand value.
Her professional experience includes collaboration with prestigious governmental and public institutions, including media projects associated with the British Parliament, the Presidency of the Arab Republic of Egypt, the National Council for Women in Egypt, and leading Egyptian television networks. She has also contributed to the management and execution of major international music events, royal conferences, presidential summits, and high-level governmental gatherings where excellence, precision, and discretion are essential.
In addition to her leadership role in project execution, Walaa works closely with clients across Cairo, Riyadh, London, and international markets to develop integrated communication strategies that combine media production, digital marketing, branding, event management, and audience engagement.
Her ability to coordinate large-scale operations while maintaining creative excellence has made her a trusted advisor to organizations seeking to strengthen their public presence and elevate their brand positioning on both regional and international stages.
At London Media Service, Walaa continues to drive growth, innovation, and operational excellence throughout the Middle East, ensuring that every project reflects the company’s commitment to world-class quality, strategic thinking, and measurable impact.
Areas of Expertise
* Business Development & Strategic Partnerships
* Media & Communications Management
* Integrated Marketing & Brand Development
* Government & Institutional Relations
* Television & Broadcast Project Management
* Conference & Event Leadership
* Fashion Show & Entertainment Production
* Executive Project Direction
* Corporate Reputation & Public Engagement
* Cross-Border Operations Management
* Stakeholder & Client Relationship Management
* Large-Scale Media & Event Execution